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In Nigeria, airtime and data reselling is a popular business model for many entrepreneurs. Airtime resellers buy airtime in bulk from service providers and then sell it to customers at a markup. Data resellers do the same with data packages.
There are many benefits to reselling airtime and data in Nigeria. First, it is a low-cost business to start up. All you need is an initial investment of airtime or data credit, which you can easily get from your service provider. Second, it is a high-margin business. You can mark up the price of airtime and data packages by as much as 50% and still be able to offer competitive prices to your customers.
Third, this business is recession-proof. In times of economic hardship, people always need to communicate with loved ones and stay connected to the internet. This means that there will always be a demand for airtime and data, no matter what the state of the economy is.
Fourth, as a reseller, you have complete control over your inventory. You can choose which service providers you want to work with and how much stock you want to keep on hand. This makes it easy to scale your business up or down according to your needs.
Finally, reselling airtime and data is a great way to build relationships with your customers. Because this is a prepaid business, you will likely deal with many repeat customers who will appreciate your good prices and
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